Surely you have ever heard someone say that they work better under pressure, but, quite possibly, they are confusing working efficiently, productively, motivated and with some adrenaline, with the severe stress that an overwhelming workload can cause. In this post, we want to talk about

The content generation part is one of the most visible parts of a company’s digital strategy. Thanks to the content that is published in the organization’s different communication channels, visibility is achieved and a reputation is achieved that will generate direct sales. If you know what

Do you think being in charge is easy? Not always, power has its difficulties and decision-making in the company is one of the most critical moments that managers must successfully assume for the good of all. Of course, there is always a risk, which is

The finances and accounting of a company are an essential part of ensuring its success, and that is why professionals in this sector are in such demand. It doesn’t matter if the business idea is brilliant, or if there is barely any competition in the

Knowing how to manage your own resources is almost an art. You need a strategy, master some fintech or digital tool that allows you to make calculations and see graphically how your expenses are going and, above all, a lot of vision for the

The philosopher and communication scholar, Marshall McLuhan, said that everything communicates, that is: what we do, what we don’t do, what we say, our gestures… everything transmits information to the people around us and, therefore, everything communicates. Companies know this very well, especially in the

Effective communication at work is essential to the success of any company or team. Without clear and precise communication, misunderstandings can arise that affect productivity and the work environment. Transmitting ideas in an understandable way and being willing to actively listen to colleagues are key skills in

In these times of evolution and constant change in the workplace, it is common to hear people talk about leadership and what it means, what an effective leader should be like and the differences between leadership and being a boss. All of this

What excites people the most? There is no doubt: the stories. A good story, emotional, well told, aimed at the correct target audience and well structured, never fails and always convinces. The difficulty is how to reach the heart of the audience and how to

Have you ever started reading a text, from some organization, that you couldn’t look away from? Rest assured, this text has been created by a brilliant copywriting professional. But do you know what copywriting is? No, it is not about writing paragraphs or knowing how to correctly distribute