Have you ever started reading a text, from some organization, that you couldn’t look away from? Rest assured, this text has been created by a brilliant copywriting professional. But do you know what copywriting is? No, it is not about writing paragraphs or knowing how to correctly distribute punctuation marks, this discipline, included in marketing and communication, goes much further. Stay with us if you want to discover it and, why not, dedicate yourself to it.
So, what is copywriting?
If you browse the main job search portals a little, you will see that there is a new profile that is in high demand: the copywriter. They are not journalists or just content writers; They are word professionals, with training in marketing, advertising and communication, who, through creative techniques, manage to transmit a message in the most suitable way to remember it to a specific target audience. That is, the creative editor must know very well the values, tone and line of communication to follow to meet the communication objectives stipulated by the company.
To do this, the copywriter uses a series of tools and follows some guidelines that we will see later in this post.
5 Copywriting Tips
If you like to write, are ingenious and have a gift for words, do not hesitate and investigate the world of copywriting as a possible career path. This mix of storytelling and advertising makes creative copy a very interesting profile for those companies that want to work on their brand and position themselves in the market. Following a coherent line of communication, with our own style guide and oriented towards tangible goals, we will be able to impact our ideal user.
Below, we leave you five key tips so that you can start writing your first persuasive texts with that touch of freshness that is so engaging.
Create emotional storytelling
Technique: Use stories with emotionally impactful characters and situations to connect with the audience. For example, narrating how the product/service solved a real problem and positively transformed someone’s life.
Use of metaphors or comparisons
Use clever metaphors or comparisons to illustrate benefits or features. For example, describing a product as “the spark that ignites creativity” or “the comforting hug your home needs”.
Fun and persuasive calls to action
Use creative and motivating calls to action that invite the audience to act in a fun and persuasive way. For example, “Dare to be different! Click here and discover a world full of surprises”.
Humor and Word Games
Incorporate a touch of humour, puns or sarcasm whenever you can to capture attention and generate an emotional connection with the reader. For example, “Our coffee is so good, it makes Mondays feel like Fridays.”
Creation of shortage or urgency
Generates a sense of scarcity or urgency to drive action. For example, “Limited time offer! There are only 24 hours left to get your special discount”.
Learn about the most essential copywriting tools
- Dictionaries and thesauri: resources such as the dictionary of the Royal Spanish Academy (RAE) and online thesauri help to find synonyms, and antonyms and enrich the vocabulary to vary the wording.
- Research tools: search engines like Google, trend analysis tools like Google Trends or AnswerThePublic, and social networks to research the target audience and relevant topics.
- Text editors: programs such as Microsoft Word, Google Docs or specialized writing tools, which offer grammatical and spelling correction and allow you to structure the content.
- SEO platforms: Tools like SEMrush, Ahrefs or Moz help identify keywords, analyze competition and optimize content for search engines.
- Title and Theme Generators: Tools like Portent’s Content Idea Generator, HubSpot’s Blog Ideas Generator, or TweakYourBiz Title Generator to generate catchy title ideas and engaging themes.
- Text analysis tools: Platforms like Grammarly or Hemingway Editor to improve readability, review sentence structure, and correct grammatical errors.
- Project management and collaboration: Tools like Trello, Asana, or Slack to organize tasks, collaborate with teams, and manage content writing projects.
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