In the current work context, digital skills are identified as the main and essential requirement to consider an employee as competent, but, if we go further, there are other skills or soft skills that are equally valuable and necessary to successfully perform the

Organizational change becomes an imperative need when a company grows or simply adapts to the environment, which is never static. There are two ways to make this change: planned and unplanned, but either way, the change will affect your structure, processes, culture, technology, or other fundamentals. Furthermore,

Work productivity is a measure of the efficiency with which tasks are performed and objectives are achieved in an organization. We are talking about a key factor for the success and competitiveness of any company. Also, work productivity directly influences the optimization of resources, the reduction of

Have you ever wondered how brands discover what their customers really want? How do you anticipate trends and needs? The answer lies in market research companies. Through analytical techniques, these companies study consumer behaviour and market competition to provide strategic insights and drive business growth.    

Are you thinking of bringing a new product to the market? If so, you are surely wondering what price to set for sale, which segment of the population to focus the marketing campaign on, or if there is any other brand that could

In a company, human resources are not static, that is, during a year some vacancies are usually filled, and some people also decide to request resignation from the position. Up to this point, it is a natural situation. Now, when the outflow of personnel is high over

In the field of business management, supply chain efficiency and optimization are essential for operational success and customer satisfaction. Now, how to achieve better performance and integration between the different components of the chain? The answer is the SCOR model.   In this post, we explain in

In a company, complex projects are often carried out that require a strategic vision and leadership skills to succeed. And the truth is that not all professionals are trained for these tasks. For this reason, in the current business context, a professional role has emerged

Have you ever started following someone on social media and found yourself interested in the products or services they promote? Does that person generate enough trust in you to buy what they recommend? That’s the power of influencer marketing. In the digital age, influencers have

Attracting potential customers is the main objective of any marketing strategy, and to achieve this, companies usually resort to two main approaches: inbound and outbound marketing. Both methods seek to increase brand visibility and generate interest in the products or services offered, but they do